Week3 reading

This week I read about cool hunters, and what there job consists of. I found that this job could cause a lot of controversy. It was surprising that companies would actually hire people to follow an everyday man or woman to see what they wear next so that the company can create a similar outfit with there logo on it and sell it. I thought asking an everyday person what they thought of a specific shoe as the woman did at the shoe store was a great idea however, I would of taken a larger sample of people to verify the chance of success for that particular item. The other reading about race in advertising was very interesting. During discussion I was surprised that the NAACP actually rallied to get the head scarf off of Aunt Jemima. Something in that particular reading we did not mention was how companies attack foreign companies because of the unfair trade agreements between the two countries. I found this very relevant to Detroit considering the Big 3 are losing a lot of money to their foreign rivals. Commercials for the automakers centralize around "Buy American" campaigns like the Chevy Silverado commercial with the song "This is our country" in the background. The final reading was all pictures and not much reading so I don’t have much to say about it besides that I thought some of the signs and pictures were really interesting and my partner and I have a lot to say about our picture so can’t wait till Monday to talk about our photographs.